What every business manager must know about Patents and Trade Secrets

At the Alliance for Illinois Manufacturing -IP Seminar on March 29, 2011, Rich spoke on the topic - "What every business manager must know about Patents and Trade Secrets" and Aric Jacover addressed Copyrights and Trademarks. Rich discussed two questions posed by the Alliance: “What do I need to know before launching a new product to avoid infringing on someone else's intellectual property rights?” and “How do I identify our company's intellectual property, and how do I protect it in order to maximize profits and prevent others from infringing on our rights?”