Category: Trademarks

Billion Dollar Lego Patent

Fifty-eight years ago today, Kirk Godtfred of Lego filed his patent application on the basic building block, literally, of Lego’s billion dollar private fortune. Now, here’s the thing: A patent filed 58 years ago is long expired. The then-standard-17-year term ended in 1978. So how is it that Lego is still the only game in town?